Why We Are

The Jake's Cafe Statement of Beliefs.

"There’s no way a community can force it’s beliefs upon others, but as the leader and manager of Jake’s Café, it’s important that community members understand my personal beliefs, because they will continue to be the basis from which I make decisions which will affect our creative community.”

 -Tryg Jacobson, President Jake’s Cafe

We believe that all human beings regardless of race, color, creed, religious, or political beliefs have inherent worth and are deserving of respect.

We believe that the multi-disciplinary, creative and collaborative community at Jake's Cafe is unique and meaningful, and that to sustain it, we need to cultivate an environment of trust where people feel comfortable to ask questions and exchange ideas.

We encourage our  creative community members to use the four way test when faced with difficult decisions: 

Is it the truth? Is it fair? Is it beneficial to all concerned? Will it build goodwill and better friendships?

We believe in a clean, organized, safe, and visually inspiring environment.

We believe in decency and the avoidance of foul or coarse language.

We believe in using our natural resources wisely and to be good stewards of our environment.

We believe that we each have a responsibility to cultivate the best relationships possible with our coworkers, customers, owners, agents, suppliers and community.

We believe that different people bring different gifts and perspectives to the team and that a great team is founded on a variety of gifts.

We believe that competence is an essential means of sustaining our values in a competitive marketplace.

We believe that we can all be financially successful while behaving in a socially responsible, environmentally sensitive and respectful manner.

We believe that we have an individual and collective accountability to the values, mission and destiny of  the Jake’s Cafe Creative Community.


We love Sheboygan!  In it's early days Sheboygan thrived, because it had a strong creative, entreprenurial class that chose Sheboygan.  It had everything creative people were looking for in quality of life. Natural resources in a beautiful place to live.   We believe that a strong creative class is vitally important to the welfare of our community, and that without a strong creative class, Sheboygan will continue to struggle.

Jacobson Girls

Christiana, Lizzie and Kiera Jacobson. They're our daughters and the driving force behind everything my wife and I do. And they should be. They are our legacy. On this account, our members can rest assured that Ann Marie and I put our hearts and souls into Jake's Cafe. We think of the members of Jake's as we do our own family. We want our community to be fun, safe, nurturing and inspiring!

We're not convinced that a focus on developing economical, manufacturing infrastructure will solve the problem.  Is it important? Yes.  But we think of it more as a "motherhood" attribute, than a "differentiating" attribute.   All communities will have to have economically attractive business propositions, but we believe that a community's most meaningful and powerful point of difference will be in it's people, and the "creative class" in particular. The visionaries….the people that "make something out of nothing." 

For us that means helping to attract, develop and retain a strong, creative class.  This is the mission and the driving force of Jake's Cafe.  

Our strategy to accomplish this is clear, and that is to become one of the the "Midwest's Creative Problem Solving Destinations". To do this we have to develop our own community of creative people that can not only coexist but collaborate with one another in productive ways. 

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