Tuesday, July 27, 2010
I sit across the aisle from Blaine Huber of Huber Creative. Blaine produced the above ad for the EAA. There are many things I like about Blaine. He writes. He draws. He moves back and forth between his left and right brain like no other person I know. But what I love about Blaine most is his intensity and vigilance to perfect and simplify an idea. To peel away everything that gets in the way of clear, meaningful, yet surprising communication.
I see it in just everything Blaine does, and it makes me want to try harder and be better at what I do too. We should all feel this way. Granted, we may not all be blessed with the same creative gifts, but there’s nothing that says we can’t use what gifts we have to solve problems in our own unique way....or on occasion collaborate with others. It continues to happen more and more in Jake’s Cafe....everyday. Just as I hoped it would.
Yesterday, Chris Leclerc of Leclerc Brothers Motion Pictures, walked into Jake’s Cafe with a bright bounce in his step. He’d gotten up early with his father that morning and, off an old pier on Elkhart lake, shot one of the most beautiful fishing moments I’ve seen in a long time. It was truly golden.
After Chris had spent a few hours working with the footage in Final Cut, the suspense of his excitement when he set the footage to music roused my curiosity, and I walked over to see what Chris was up to. I loved what I saw, and together we began to collaborate on what we might do to take it to an even higher level. I wrote a few lines of copy. Chris selected an epic-looking typeface. We went back and forth on music, timing, fades, type positioning....and four hours later, we had produced something truly remarkable.
We’ll share it tomorrow.