Saturday, June 12, 2010
Years ago, when I returned to Sheboygan from Minneapolis to join the family business, Jacobson Advertising, I came across a book written by Tom Chappell, the founder of “Tom’s of Maine”. While there is certainly a lot to be taken from this book, one of the ideas, my former partner Jon Rost and I had incorporated into the mission of Jacobson Rost was a Statement of Beliefs. It became the guiding force of everything we did, and inspired a creative community that has endured...even though most of the individuals left over time to start their own ventures.
While my final shares of Jacobson Rost will soon be sold, I will still hold on to the Statement of Beliefs which guided Jacobson Rost through it’s most formative years. You might think it presumptuous for the members of Jake’s Cafe, a community of “independent creatives”, to abide by a mutual Statement of Beliefs, I’m going to give it try. I believe that it will meaningfully and measurably set our community apart and ultimately become its driving force.
It’s won’t be perfect. It may change over time as our community adopts more noble values. We may stumble from time to time as we all do...but until any of the members of Jake’s Cafe argue otherwise, I’ve prepared this simple Statement of Beliefs for Jake’s Cafe to get us started. I’m going to work hard to live it and defend it. Everyday. I truly hope, that should any of us stumble, that we forgive, correct and inspire one another to try harder the next time. After all, we want to “Do Great Work In A Great Way”.
The Jake's Cafe
“Statement of Beliefs”
We believe that all human beings regardless of race, color, creed, religious or political beliefs have inherent worth and are deserving of respect.
We believe that the multi-disciplinary, collaborative community at Jake's Cafe is unique and meaningful, and that to sustain it we need to cultivate an environment of trust where people feel comfortable to ask questions and exchange ideas.
We believe in a clean, organized, safe and visually inspiring environment.
We believe in decency and the avoidance of foul or course language.
We believe that we have a responsibility to cultivate the best relationships possible with our coworkers, customers, owners, agents, suppliers and community.
We believe that different people bring different gifts and perspectives to the team and that a great team is founded on a variety of gifts.
We believe that competence is an essential means of sustaining our values in a competitive marketplace.
We believe that we can all be financially successful while behaving in a socially responsible,, environmentally sensitive and respectful manner.
We believe that we have an “individual and collective” accountability to the values, mission, destiny of Jake’s Café.