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The Leclerc Brothers teamed up with advertising agency Huber Creative to produce this first in a series of three internet television spots for American Orthodontics targeting parents and teens. This spot is aimed at parents of teens in need of orthodontia work. It’s an innovative approach for the orthodontics category as it focuses on teen lifestyle and the emotional benefit of what a great smile means for a teen's self-confidence. Just as important, the spots builds trust for the American Orthodontics brand without devaluing the importance and key role of the orthodontist.
